THE MENTAL GAME.
MEASURED.
Making mental state measurable in real performance.
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WHAT IS STATE
STATE is a portable neurotechnology platform using fNIRS to measure changes in prefrontal brain activity during real-world performance.
Initially focused on golf, STATE is being developed to help understand how cognitive state changes under pressure, fatigue and focus.
WHY IT MATTERS
The mental game is still unmeasured
Golf measures swing, ball flight & biomechanics, but not cognitive performance.
Real-world measurement
Traditional neuroimaging is confined to labs. STATE is designed for use during real-world activity.
Longitudinal insight
Over time, STATE aims to identify patterns in focus, consistency & performance under pressure.
PLATFORM VISION
Now
Portable fNIRS platform + golf-focused pilot workflows.
Building
Performance tracking, coaching insights and cognitive pattern analysis.
Later
A broader cognitive performance platform across sport and other high-performance environments.
Now
Portable fNIRS platform + golf-focused pilot workflows.
Building
Performance tracking, coaching insights and cognitive pattern analysis.
Later
A broader cognitive performance platform across sport and other high-performance environments.
Team
Built by a team spanning neuroscience, engineering, AI and product development.
Backed by deep scientific expertise and a shared mission to unlock human potential.
Register Interest
Join our early interest list for updates and future opportunities.
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